Marketing Degrees

Overview

According to the American Marketing Association, marketing is an activity and a process for creating, communicating, delivering, and exchanging offers that are of value to customers, clients, partners, and the society at large. Marketing is an extensive field that includes everything from product to transportation. The marketing degree educates you on the sequential process of manufacturing products, balancing fundamental ideas with the creative ideas, practical skill, and decision making.

You can pursue marketing degree either as a bachelor's, master's, or associate degrees or as a specialization certification. The curriculum of marketing degree includes buyer and seller behavior, marketing dynamics, demand analysis, strategic planning, pricing theory, market segments, advertising methods, sales operations and management, consumer relations, specific product applications, and logistics. You can also get individual certification in these subjects.

Benefits

The most notable benefit you acquire from a marketing degree is that you will get numerous opportunities of employment in different industries. The probability that a person with a marketing degree will get a job is very high. There are also advantages economically like, if you hold a marketing degree, you can expect a salary of $40,000 to $45,000 in the first year itself. Within a few years of experience, you can expect a salary package more than $120,000. Travelling, meeting new people, and enjoying varied cuisines are the other advantages of this profession.

Costs

The cost of the marketing degree depends on the college or the university you wish to study at and the program you choose to study. The bachelor's degree in marketing costs average around $8,000 to $35,000 per annum and for the master's degree you will have to spend around $14,000 to $45,000 annually, on an average.

Schools

There are many colleges in the United States of America which offer marketing degrees. There are also some colleges that provide online certification degrees. Ferris State University, Berkley College, and Ashworth College are some of the colleges which provides bachelor's degree in marketing.

Testing & Preparation

Students who aspire to pursue the marketing degrees must have a completed high school certificate or General Educational Development (GED) with a minimum Grade Point Average (GPA) of at least 2.5. The international students are selected for admission based on their academic performance, scores in Scholastic Aptitude Test (SAT) scores, ACT, and the Test of English as a Foreign Language (TOEFL). Apart from this good analytical and communications skills are also vital.

Financial Aid

You can purse the financial aid in many forms. Some of them include a scholarship from the college or from the state programs, loans from private or government banks, and grants. The Federal Student Aid and USA Funds are the federal provisions of financial aid and scholarships for which students can apply.